📄️ Introduction
Server-side Google Tag Manager (GTM) is a key component of Omni CDI's activation layer. It enables server-side tracking, enhanced data control, and improved website performance.
📄️ Installation
We recommend self-hosting the server-side GTM container. This approach provides complete control over data collection and processing, and infrastructure, while maintaining independence from third-party services. It is consistently used across the entire Omni customer data infrastructure. Along with Dockerized Omni Analytics collectors and Omni Identity, it provides a chance to build a fully independent customer data infrastructure.
🗃️ Tags
1 items