📄️ Introduction
The activation layer in Omni CDI enables you to take action on your collected and processed data in real-time. Through server-side tag management and custom integrations, you can ensure your data is properly distributed to your marketing and analytics tools while maintaining full control over data privacy and security.
📄️ Motivation
Traditional client-side tag management slows page loads, raises privacy risks, and limits data control. Omni CDI addresses these issues with a server-side activation layer through Omni Activation.
🗃️ Server-side GTM
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