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Introduction

The activation layer in Omni CDI enables you to take action on your collected and processed data in real-time. Through server-side tag management and custom integrations, you can ensure your data is properly distributed to your marketing and analytics tools while maintaining full control over data privacy and security.

Key Components​

  • Server-side GTM: Process tracking requests on your infrastructure
  • Custom Tags: Pre-built and custom tag templates for various platforms
  • Real-time Activation: Immediate data distribution to downstream tools
  • Privacy Controls: Full control over data sharing and compliance

Architecture​

The activation layer sits between your data collection infrastructure and your marketing/analytics tools, ensuring proper data transformation and distribution while maintaining performance and privacy.