📄️ Full-funnel fusion pattern
FunnelFusion is the first of our presented customer data architecture patterns. In essence, the name conveys the idea of combining various tracking techniques (client-side, server-side, CRM webhook) to provide a comprehensive, unified view of the customer journey and ensure accurate, enriched conversion tagging. It implies that all stages of the funnel are connected and work in harmony, optimizing the tracking and activation process from start to finish.